Retention Marketing Specialist | Klaviyo Lifecycle Marketing Expert
Peter Raich is a retention marketing specialist at Skullcandy, based in Park City, Utah. He manages email and SMS CRM strategy for a global DTC ecommerce brand, leading Klaviyo lifecycle marketing initiatives that reach over 1.2 million subscribers. His work spans customer retention, loyalty program optimization, behavioral segmentation, and revenue attribution across the full customer lifecycle.
With hands-on expertise in Klaviyo, Attentive, Shopify, GA4, Looker, and Power BI, Peter bridges the gap between marketing strategy and data-driven execution. He has contributed to over $9M in CRM-attributed revenue, scaled Skullcandy's email list from 330K to 1M+ subscribers, and built reporting dashboards that translate consumer behavior into actionable DTC ecommerce marketing insights.
Before his marketing career, Peter competed as a professional freestyle skier for over a decade, with 31 FIS World Cup appearances, Dew Tour competitions, and Olympic Qualifiers in 2018 and 2022. He holds a B.S. in Economics from the University of Utah and is a PMBA candidate at the David Eccles School of Business.
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