Peter Raich is a Retention Marketing Specialist at Skullcandy, based in Park City, UT, where he manages digital retention for a global lifestyle brand. He leads Klaviyo lifecycle marketing initiatives across email and SMS channels reaching 1.2M+ subscribers, driving customer retention and lifetime value through email/SMS CRM strategy, DTC ecommerce marketing, loyalty program optimization, and behavioral analytics.

Peter's career at Skullcandy has progressed rapidly, from Ecommerce Intern to Growth Coordinator to his current role. As Growth Coordinator, he migrated all automated email flows to Klaviyo, scaled the email list from 330K to 1M+ subscribers, and contributed to $9M+ in CRM-attributed revenue. He builds dashboards and reporting frameworks using Looker, GA4, and Power BI to translate insights into actionable recommendations.

Before entering the marketing world, Peter competed internationally as a professional freestyle skier for over a decade. His career includes 31 World Cup appearances, Dew Tour competitions, and Olympic Qualifiers in 2018 and 2022. Highlights include 1st Place at St. Anton Am Arlberg FIS European Cup (2024) and 2nd Place on the FIS NA Tour (2020).

Peter holds a B.S. in Economics from the University of Utah and is currently a PMBA candidate at the David Eccles School of Business (Class of 2028). Originally from West Palm Beach, FL, he has lived in Anchorage, AK and Reno, NV before settling in Park City, UT.